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Simple Guide To Brand Identity

Creating a brand identity is one of the significant & essential elements of starting any new business. A brand identity is what makes a brand recognised. Brand identity is what we will see; it’s the planning of a brand. It is the company’s face, which reflects the values, personality, and ideas of the company. Brand identity consists of the general brand design, the colours it uses, the brand name, the font; and every visual element of the company. It’s what helps create your brand image. Even people who cannot read or write can instantly recognise the brand by its colours and logo design alone. That is the primary purpose of a brand, to make the brand easily recognisable and memorable. When all of this is put together and balanced in perfect harmony, it gives birth to a successful brand identity. 

So, How to Build A Brand Identity? If your brand is in its early stages and not sure where to start, follow these tips and build a stronger brand identity that sets you up for success. 

Step 1 – Complete Your Brand Strategy 

Your brand strategy is a detailed plan that outlines what you are trying to achieve and how you are going to achieve it. It’s purpose, vision, values, brand voice, personality, tagline, value proposition, and other aspects of Brand Identity, which includes logo, colour, typography, etc.

Step 2 – Dig into Your Current Brand Identity 

When you begin a branding project, you want to approach each phase from a philosophical and highly critical standpoint – inspect, poke, and produce until you get to the core of your brand. Evaluate the current state of your brand identity and how that brand identity might be crafted or tweaked to align with your goals going forward. 

Step 3 – Know Your Personas 

Your brand identity is the face that interacts with the whole world. Whatever you create should accurately communicate who you’re. One common misconception is that a brand identity is exclusively informed by what your brand wants to present. This isn’t entirely true. It’s also informed by what your brand’s customers want to engage with. This doesn’t mean your brand’s customer will choose your logo colour; it means that you will make more effective design choices once you understand their needs, wants, and values. 

Step 4 – Identify Your Competition 

Building a brand identity is all about differentiation making your brand visible, relevant, and unique. However, without a firm understanding of your competitive landscape, it’s easy to blend in. Thus, it’s crucial to know 

not just who your competition is but how your brand compares in perception and presentation. 

Step 5 – Write Your Creative Brief 

Once you have completed the previous steps, you have the information you need to start design. However, it would be best if you did not jump right in. Start with a creative brief that details the pertinent info you would like to stay your team on an equivalent page and make sure you create a visible identity that aligns with your brand. 

Every successful brand features a powerful purpose behind it. And so, you should dig deep and find those nuggets of truth which can distinguish your brand from others. You should always do proper research, get feedback, consider the target audience, and collaborate with experts in the field to make a more compelling brand identity. 

Hyder Hussaini

Hyder Hussaini

Creative Director

Hyder Hussaini is a Digital Marketing Consultant and a Creative Director at iNext Digital Marketing Agency, he looks after creating the brands that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. He works as the channel between the brand and the consumer.