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After launching your new website, you will be ready to welcome the new customers. But, if no-one finds your new website page, how will they see what you have to offer to them? Having top ranking is a pinnacle for any online business to become successful. But for many people and business owners, reaching that top rank can be daunting and overwhelming. It may seem like a simple concept, but it may require research and strategies.
The cornerstone of SEO is keyword research. You need to figure out which keywords can reach you to high rank, in other words, “Targeted Keywords”. Remember, not all keywords are equal. Doing proper research will help you estimate the popularity of keywords. For this, there are tools like Google’s Keyword Planner and Ubersuggest, which are available free of cost.
The heading that you write is essential for your page copy and its organization. It gives structure to your content and helps users and Google to skim through to understand your content. Have only one main heading, and the rest of your titles can be subheadings. This gives your content structure and hierarchy.
To rank your new website, you need to make it mobile-friendly and responsive. Your site needs to be optimized for small screens and touchscreen devices. Make sure that your website uses responsive web design. You can add the meta viewport tag at the top of each page to indicate the browsers that the page will adapt to different devices.
Another quick and great tactic is to see what your competitors are ranking for. With the help of many tools available, you can check out competitor rankings. You will be able to see what terms they are getting the most traffic from and can use it for yourself.
Don’t be discouraged by the initial long wait; keep monitoring your traffic with Google Analytics to see the performance and measure results.