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How Is Covid-19 Impacting SEO

Due to the Pandemic, businesses have shut down across the world with an enormous impact on various industries. For your business to position best in this time of uncertainty, you need to understand the role of SEO in this rapidly changing environment. 

In this article, we will look at just how these changes are impacting the SEO and how marketers can improve and re-visit their SEO strategies and roadmaps. 

Queries and information relating to Covid-19 on SERPs 

The increase in search of terms by users regarding covid-19, new SERP features promote information about the pandemic first. These features ensure that the people are provided with immediate information from high-quality sources like the CDC and NHS, which helps to reduce the spread of misinformation. 

How it affects you? 

Well, a lot of businesses, companies, and niches have experienced significant traffic drop right now. This is due to more people staying indoors, and they search and browse mostly daily essentials and products that people need to survive. The make an online purchase with the intent to buy only for specific needs. Because of this, it affects some queries positively and some negatively resulting in significant traffic drop for many businesses. 

What can you do? 

The experts of SEO are still in debate about whether businesses should provide content related to Covid-19 or not. Where there is no harm in giving users covid-19 related content but depending on this strategy alone might not make you last longer in this race. The best thing for you to do is to build trust with your customers and clients and avoid artificial content that doesn’t fit with the rest of your output. Do verification of information and fact-checking before putting out because no customer likes fake information given to them. The correct and right information will increase your online reputation and could be a way for you to survive in these crazy times. 

Hyder Hussaini

Hyder Hussaini

Creative Director

Hyder Hussaini is a Digital Marketing Consultant and a Creative Director at iNext Digital Marketing Agency, he looks after creating the brands that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. He works as the channel between the brand and the consumer.