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All You Need To Know About Pay Per Click or PPC

Whether you are new in the paid advertising world or has a little knowledge about this topic, to get your head around PPC could be a bit overwhelming. 

To help you understand this amazing marketing strategy, today we have put together all the information that you should know about PPC and whether you should use it or not. 

What is PPC? 

Before going any further, the first thing you need to understand is what exactly is PPC. Pay Per Click or PPC is a paid advertising digital marketing strategy to drive traffic to the websites. Every time a user clicks a PPC ad, the advertisers have to pay a fee, hence the term “PPC” (pay-per-click). 

These ads could be on various social media networks or search engines, like Twitter, Instagram, Facebook or Google etc. It encompasses artificial intelligence, data analytics, marketing strategy and copywriting smarts and various other aspects which gives a chance for businesses to reach out to a wider audience. 

How Does It Work? 

Before the tsunami of social media had hit the world, PPC ads would be displayed only on search engine result pages like Google, yahoo, Bing etc. But today the paid search engine results pages are just a small part of the many other available options. 

The ad platforms show your ads to the users by partnering up with the search engines, websites or social media networks. They display the ads in the form of: 

  • Pop-up ad on a website or an app 
  • Word-based search engine results 
  • Banner ads 
  • Embedded video 
  • Video ad in a video (like on YouTube or Dailymotion) 
  • Sponsored ad content 

Some of the PPC platforms, like Google, offer almost all of these advertising options, whereas other platforms might target specific areas, such as in-app advertising or only sponsored content. 

Benefits of PPC 

There are many benefits of PPC marketing, but to list few are: 

  • It helps you in achieving your business goals. 
  • Reaches a vast audience 
  • Promote brand awareness 
  • Increase sales and leads 
  • Can control and customize everything about ads 
  • Specific audience targeting 
  • Quick results 
  • Data could be tracked 
  • Less time and efforts needed 

Is PPC Fit For Your Business? 

Business owners now have many options available when it comes to marketing their business, but the most preferred option is PPC. In a survey conducted in the year 2013, more than 70% of business owners chose and preferred to cast aside their budget for PPC campaigns despite the availability of the cost-effective option of search optimization. But the question remains, is PPC fit for your business? 

No doubt pay-per-click has proven to be the most effective option for those who want to reach people who search for terms or words which are related to their business. But to decide that is it suitable for your business, it all depends on whether you can afford to get involved in it or not. 

To create PPC campaigns, it requires money which means you need to have a budget for it. This budget is determined by the field of your business, the competition, the audience you want to reach and provide your products and services to. And if you do have a budget, then PPC is definitely of the best-paid tactic out there. 

Best Platforms For PPC 

The best platforms for PPC marketing are: 

  • Google Ads 
  • Bing (Microsoft Ads) 
  • Facebook Ads 
  • Twitter Ads 
  • Instagram Ads 
  • LinkedIn Ads 
  • Reddit 
  • Ad Now 
  • Ad Recover 
  • AdRoll 
  • Taboola 

But among the list, if you have to choose one, then it is definitely Google Ads because the google search engine is the first place any person goes to if they are looking/searching for something. 

Pay-per-click (PPC) marketing can be complicated. If you don’t know what you’re doing it is very easy to go over your budget and have nothing to show in return. 

And that is why iNext is here to handle all the complicated matters relating to digital marketing for you. Our plans and strategies will give your business the much-needed boost. 

Hyder Hussaini

Hyder Hussaini

Creative Director

Hyder Hussaini is a Digital Marketing Consultant and a Creative Director at iNext Digital Marketing Agency, he looks after creating the brands that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. He works as the channel between the brand and the consumer.