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5 Reasons Why You Need To Upgrade Your Website

We live in the time of the internet where everything is online. Having a digital presence is the best cost-effective way to increase leads for your business. Especially now more than ever before, because of the recent pandemic we all have realized the importance of having a digital presence. 

The Digital world is a highly competitive market. And your website is the face of your business in this market. It represents you and your brand to your online audience. If you don’t keep up with the latest trends and updates, then you are definitely going to lose in this online competition. 

That is why today we are here to tell you the top 5 reasons why you need to update your website. 

1. Visual Appeal To Make An Impression 

As the saying goes, “First impression is the last impression”. The appearance of the website is the first thing that makes an impact on visitors. Your website reflects your business. It should be able to positively highlight your products or services to increase the interest of your clients, and potentially lead them to hire you or purchase your products. 

When a person visits your website, they judge your business just by the appearance of it. And if your website is designed poorly and appears outdated, your potential clients subconsciously may think the same of your business as well, which will push them away from hiring or getting your services or products. Therefore, the first impression is vital and should never be ignored as it portrays the vision of your brand. 

2. Technology Upgrade 

“Old and Classy” is never applicable when it comes to the online world. The trends on the internet are ever-growing and changing. And technology is also constantly developing. There is always a new tech stack available to improve the functionality of the website for better. Not keeping up with the new updates can affect the experience of the visitors on your website, which may eventually have an impact on your business and growth. Upgrading your websites now and then is a more affordable and better approach to provide the best services to your potential clients and stay relevant. 

3. Increase Leads 

How effective is your website determines the leads of your business. It is very critical from a marketing standpoint; if you are not getting inquiries from the right clients, you need to change and update your website. CTA or Call-to-action is a fantastic way to help your website become more effective. A call-to-action (CTA) is a button, e.g. “subscribe” or “sign up” that you put on your website to drive prospective customers to become leads by completing an action on your website. One tip when placing this button is, make it easy, simple but interesting for your visitors to follow it. These techniques help you position your business correctly in the market. 

4. Competition 

In every field there is competition. Especially in digital marketing, if you are not keeping up, then your potential clients/customers will go to your competitors. It is very vital to have a robust online presence. This means you need to have an easily accessible, engaging updates and content on your website that is ideal for keeping yourself ahead in the market. This also helps in building trust between you and your customer/client, making them comfortable to revisit your website again. 

5. Loading Speed 

Let’s be honest here, shall we? Nothing is more stressful than a slow loading website. If your site is taking time to load, then it is more likely that you are losing many of your customers/clients. No one wants to deal with a website that takes too long to load. Slow loading speed is one of the main reasons for a high bounce rate, and there Several reasons that could cause slow loading speed which includes a shared hosting or even a poorly designed theme. Adopting new technologies and upgrading your website will ensure to decrease the bounce rate and improve your Google ranking. 

Today we live in a society where everything is latest, new and up to date. 

So, don’t get left behind and give your website that much-needed upgrade! 

Hyder Hussaini

Hyder Hussaini

Creative Director

Hyder Hussaini is a Digital Marketing Consultant and a Creative Director at iNext Digital Marketing Agency, he looks after creating the brands that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. He works as the channel between the brand and the consumer.