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2020 will be an unforgettable year for everyone. The pandemic had a great impact on people’s lives as well as their businesses. One of the major changes was, almost everything from education, shopping to had work shifted on the digital platforms. This year had made everyone realize the importance of online/digital marketing.
Now moving to a new, hopefully, less chaotic year, experts have predicted what will be top digital marketing trends that will rule 2021. We’ve brought you from those 3 major trends.
Social media is definitely one of the most powerful tools when it comes to digital marketing. Platforms like Facebook and Instagram are making it easier for buyers to go from only discovering a product to purchase them without having to leave the platform. This way, it becomes simpler, easier, and a seamless path to purchase for the consumers. As social media commerce will increase even more in 2021, brands and businesses will have to adapt to these new trends.
The reality of modern marketing had become more clearer in recent times; it’s all about good conversation. Chatbots must be something you already might be using for your business but are they smart, and can you personalize them? In online marketing, this part is extremely crucial. When customers/consumers have any query, most of them, if not all, want an “immediate” response. Conversational marketing facilitates real-time 101 conversations. This is super important for any business because the interaction between humans is irreplaceable.
Visual search is something that will be hot in 2021. It is definitely something that will take the user experience to a whole another level. Visual search is where people can upload a picture/image to search and get more specific results.
Pinterest had already introduced this where users can search through the Pinterest lens and search where they can buy that specific item online. And with this amazing trend, of course, google can’t be left behind in this race. Google has also come up with “Google Lens” which is the visual engine that recognizes the item in the picture and helps the users.
While these three digital marketing trends don’t represent the whole list, but they are a great place to start when planning your 2021 marketing strategy.