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Every business needs more traffic to their website to increase the rate of conversion. There are plenty of ways you can increase traffic on your website.
Paid search, social media advertising and display advertising are all great ways of getting new visitors, building a brand and promoting the business online. You can create online promotion strategies, depending on your requirements, whether you want to create awareness and get more traffic, or if are you looking to increase conversions.
Creating content is not enough to reach more people, you need to distribute it effectively. The best way to get more engagement or visitors to your website is to use social media channels and promote your content. If you are targeting B2C clients, then Facebook and Instagram are the best tools. However, if your target is B2B, then linkedIn should be your choice.
Optimising your content for search engines is a valuable and rewarding exercise. Create internal links to new content. Try to add meta descriptions to pages and make the most of image alt text. Optimising for on-page SEO does not take a long time, and it could help boost your organic traffic.
Long-tail keywords are search phrases with longer word counts. They are often less competitive and therefore easier to rank for. It accounts for a majority of web searches, which means it’s great for generating high-value organic website traffic as well as a higher conversion rate than short-tail keywords.
Internal links connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, using the right internal linking strategy can increase your SEO and traffic to your website.
A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales. An email is a powerful tool, and even a reasonably successful email campaign can result in a significant increase in traffic. Do not send too many constant emails about every single update rather send a friendly email reminder about a new service or product can help you boost your traffic.
Nowadays, more people than ever before are using mobile devices to access the web, constituting roughly 70% of them. Ensure that your website is accessible and easily viewable across a range of devices, including smaller smartphones, tablets and desktops.
If your website takes forever to load, then your bounce rate will be high. Make sure that your pages are optimised to load as fast as possible. Implement a content delivery network, use reduced-size images and combine your scripts to minimise the size. The faster your site loads, the better.
Analytics helps you get in-depth detail about the visitors on your website. It provides valuable insights that can help you to form the success strategy for your business. Track what posts and pages are popular and inspect visitor data to see how, where and when your website traffic is coming from.
Let your customers discover you locally. Engage with customers on Google for free. With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.