Our Process

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Brand Strategy & Design Process

This is the 6 step process we use for guiding clients through a brand strategy & identity design process.

Discovery – Call(s) with the potential client and/or a questionnaire. Define the business problems and goals. Proposal & contract signed.
Research & Brand Strategy – Research the industry, competitors, history. Define the new brand strategy, outlining positioning, messaging and brand voice.
Sketching & Conceptualising – Let the creative juices flow! Here the brand’s identity is created including the logo, font system and colour palettes.
Revisions – Rinse and repeat until a shortlist of concepts have been selected.
Presentation – Present the shortlisted work to the client. Revise as required.
Delivery & Support – Deliver files, style guide and provide support for building their brand.

Digital Marketing

An insightful brand strategy is the roadmap to successful creative outcomes. In its absence, concept development becomes more of a lottery. Through close client liaison, research, workshops, conversation and observation, we find a brand’s inherent truth so it can assert its rightful position in the market.

Research
Brand workshops
Brand audit
Brand essence
Content strategy
Marketing strategy
Media strategy
Naming systems

Brand Identity

To stand out from its competitors, an identity must embody a brand’s inherent truth in a way that’s unique, immediate, relevant and unforgettable. It’s a philosophy that informs the principles, processes and practices of our design team across every aspect of every brand identity they create, refresh or apply.

Naming
Identity systems
Brand guidelines
Brand books
Content development

Brand Experience

This is where we bring it all together: our strategic and media buying expertise; breakthrough creative; multichannel capabilities; and meticulous execution. Be it ambient media, retail packaging, video content, an app or branded space, we apply a consistent visual style and tone to deliver coherent experiences that connect the brand with its audience.