Brand Strategy & Design Process
This is the 6 step process we use for guiding clients through a brand strategy & identity design process.
- Discovery – Call(s) with the potential client and/or a questionnaire. Define the business problems and goals. Proposal & contract signed.
- Research & Brand Strategy – Research the industry, competitors, history. Define the new brand strategy, outlining positioning, messaging and brand voice.
- Sketching & Conceptualising – Let the creative juices flow! Here the brand’s identity is created including the logo, font system and colour palettes.
- Revisions – Rinse and repeat until a shortlist of concepts have been selected.
- Presentation – Present the shortlisted work to the client. Revise as required.
- Delivery & Support – Deliver files, style guide and provide support for building their brand.