Category Archives: Marketing

POP & IMAP. Which One Should You Use For Your Email?

IMAP is short for Internet Message Access Protocol, while POP translates to Post Office Protocol. In other words, both are email protocols. They allow you to read emails locally using a third party application. Compare POP and IMAP POP Workflow: Connect to server Retrieve all mail Store locally as new mail Delete mail from server* […]

Improve Email Open Rates

“Open rate” is one of the most telling email marketing metrics. Open rates determine click rates, conversion rates, and the overall performance of an entire email-marketing program. Even deliverability can be affected by open rate. Open rates are also a key way to measure subscriber engagement. Sure, one message may do unusually well or unusually poorly, […]

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